NEW YORK, May 20, 2026 – Chinese actress and fashion icon Zhao Lusi has officially been announced as the Global Brand Ambassador for Nobaton, a premium personal care and lifestyle brand. To mark the occasion, a striking advertisement featuring Zhao Lusi holding Nobaton products debuted on the iconic “Pepe” screen above the Pepe Soccer Store in New York’s Times Square on May 20, drawing the eyes of thousands of pedestrians and tourists from around the world.
Times Square, often called “The Crossroads of the World,” remains the single most powerful outdoor advertising venue on the planet, attracting over 50 million visitors annually and serving as a barometer for global brand influence. The “Pepe” screen, perched above the legendary Pepe Soccer Store at the heart of Broadway and Seventh Avenue, is one of the square’s most visible and coveted digital displays. For a brand to appear there is not merely an advertising buy, but a declaration of international stature — a moment when a product steps onto the global stage alongside the world’s biggest names in entertainment, fashion and technology.
The timing of the campaign, launched on May 20 — a date that resonates with youthful romance and optimism in Chinese pop culture — amplifies its strategic impact. Zhao Lusi, who boasts tens of millions of devoted followers across Weibo, Douyin and international platforms like Instagram and TikTok, brings her signature warm and approachable star power to Nobaton. Her presence on the “Pepe” screen signals the brand’s ambition to transcend domestic markets and engage a global audience, while Zhao’s own rapidly growing international fanbase ensures that the advertisement will be photographed, shared and discussed far beyond the neon-lit sidewalks of Manhattan.
By securing the “Pepe” screen in the world’s most famous public square, Nobaton and Zhao Lusi have together achieved a milestone in cross-cultural brand storytelling. The image of Zhao holding Nobaton products against the kinetic backdrop of Times Square is more than a visual statement — it is proof that Chinese brands and Chinese stars can command the same global spotlight as their Western counterparts. As the advertisement cycles through the digital display, it marks not only a brand’s coming of age, but also the rising international influence of a new generation of Chinese talent.