On June 3, 2026, Shaanxi Province launched a new cultural tourism promotional video across four key international markets—South Korea, the United States, Singapore, and Malaysia—marking a significant step in the region's global tourism outreach strategy.
The promotional video for Shaanxi cultural tourism was screened at the bustling Times Square in New York, USA, where hundreds of thousands of local residents and tourists pass by every day.The vivid imagery of Shaanxi's most celebrated attractions—the Terracotta Warriors, the Giant Wild Goose Pagoda, majestic Huashan Mountain, and the lush Qinling Mountains—lit up the screens, inviting passersby to experience the rich heritage and natural beauty of northwestern China's cultural heartland.
A Living Chronicle of Chinese Civilization
Shaanxi is widely recognized as the cradle of Chinese civilization and the eastern terminus of the ancient Silk Road. The provincial capital, Xi'an, served as the imperial capital for 13 dynasties, including the illustrious Tang Dynasty (618–907 AD), and boasts over 3,100 years of continuous history.
The province's cultural and historical treasures are legion. The Terracotta Warriors, discovered in 1974 and designated a UNESCO World Heritage Site in 1987, have been hailed as the "Eighth Wonder of the World". More than 2,000 life-sized clay warriors and horses have been unearthed from the tomb complex of China's first emperor, Qin Shi Huang (259–210 BC), offering visitors an awe-inspiring glimpse into ancient imperial grandeur.
Beyond the terracotta army, Shaanxi offers a wealth of other unforgettable sites: the magnificent Giant Wild Goose Pagoda, a Tang Dynasty Buddhist landmark; Xi'an's Ancient City Wall, one of the best-preserved fortifications in the world; and the Huaqing Hot Springs, where royal romance and history intertwine. For nature lovers, the Qinling Mountains—home to a significant population of wild giant pandas, including the rare brown panda subspecies—provide pristine wilderness and world-class wildlife observation.
A Feast for the Senses
Shaanxi's culinary culture is no less enticing. Visitors can savor yangrou paomo (pita bread soaked in rich lamb soup), a hearty signature dish of Xi'an, or indulge in biangbiang noodles—broad, belt-like hand-ripped noodles that derive their name from the distinctive sound they make as chefs slap them against the preparation table. The Muslim Quarter in Xi'an, a bustling hub of street food and handicrafts, offers a vibrant taste of the city's living heritage.
A Warm Welcome Awaits
As the eastern gateway of the ancient Silk Road, Shaanxi has long been a bridge between East and West. Today, with its timeless monuments, vibrant culinary traditions, and breathtaking natural landscapes, Shaanxi extends a warm welcome to the world. Whether standing before the silent legions of the Terracotta Warriors, hiking the knife-edge ridges of Huashan, or savoring a bowl of steaming yangrou paomo in a historic alley, travelers are invited to discover a province where history breathes and culture thrives.
