SANQING Paint, China’s pioneering brand in DIY home refinishing and repainting, has made a spectacular appearance on the Nasdaq screen in New York’s Times Square. This iconic showcase marks a major step forward for the brand as it brings its eco-friendly, user‑friendly water‑based coatings to the global stage.
Times Square – known as “The Crossroads of the World” – is the heart of global media, entertainment, and commerce. Its towering digital billboards, especially the Nasdaq screen, represent the pinnacle of brand visibility and international prestige. Every day, hundreds of thousands of visitors from around the globe pass through this iconic plaza, making it one of the most sought‑after and influential advertising locations on earth. For any brand, appearing on the Nasdaq screen in Times Square is a powerful statement of credibility, ambition, and global reach.
Rooted in the R&D heritage of its parent chemical company, SANQING has long committed to water‑based technology and green innovation. Using clean water as its solvent and containing no harmful benzene compounds, SANQING Paint has earned authoritative environmental certifications including French A+, EU REACH, and China’s Ten‑Ring mark. It has also been listed in the Ministry of Industry and Information Technology’s Green Design Product catalog. Understanding the desire of young homeowners for personalized interiors, SANQING offers DIY products in small, easy‑to‑use, and customizable packaging. With growing e‑commerce sales, the brand has successfully captured the home‑refinishing niche by delivering health, convenience, and style.
SANQING drives industry upgrades through end‑to‑end standardization. It selects top‑tier raw materials, follows the ISO9001 quality management system, and provides unified application tools, systematic video tutorials, and round‑the‑clock after‑sales support – dramatically lowering the barrier for everyday users to paint on their own. The brand has also co‑authored the group standard for “Water‑based Wood Coatings,” setting benchmarks for raw material selection, product performance, and service quality.
The brand name, inspired by the philosophy of Tao Te Ching, reflects its mission: “Making homes better.” Combining environmental values with home aesthetics, SANQING will continue to advance green R&D and technological innovation, stay on the path of quality and standardization, and help millions of families refresh their living spaces with safe, beautiful coatings. Its debut on the Nasdaq screen in Times Square is not only a proud moment for the brand but also a powerful statement that Chinese water‑based paint innovation is ready for the world.
